It’s more than a clothing brand. It’s a movement. By telling our story through fashion, we’re striving to become the change we want to see, powered by positivity, focused on healing, and motivated by the ethos ‘people over profits’.
We’ve never been one to settle for thinking outside of the box. Described as innovators, visionaries, and change-seekers, we’re creating our own box entirely, driven by a desire to help you embrace your most deep-rooted insecurities. Gently pushing you to become the ‘you’ that you want to be, we won’t stop until your trauma is healed, your self-confidence is soaring, and your flaws are adored – not just tolerated.
We’ll admit it. We’ve been there. We’ve stood in front of the mirror, and wished we could chop away, mold, and shape those insecurities. We’ve lost valuable relationships, pushed away by the inner voice that told us we’re unworthy. And we’ve become individuals that we didn’t want to be, spreading negativity in a futile attempt to feel better – or worse, to stop those around us from achieving their dreams, because we couldn’t.
It's not because we’re broken. It’s because we’re human. Living and breathing the art of self-love, we’re on a mission to help people everywhere love themselves unapologetically, using the power of feel-good clothes, words of encouragement, and a strong sense of community to shake off the dark cloud. From healing past traumas to understanding your triggers, we want you to see that you’re exactly who you’re supposed to be.